Changing the Narrative for Age-Inclusive Communication

Ageism, prejudice against older people, is prevalent in the United States. It includes discrimination, abuse, stereotyping, and contempt for older adults. It bleeds into mainstream media, workplaces, our communities, and homes. Ageism doesn’t just negatively impact older adults, either. Adults over 65 years old have a lot to offer their communities, including time and resources.

Like all beliefs, we need to actively reconstruct our ideas about aging and use appropriate language to create a new narrative about what it means to get older.

We are excited to share the Changing the Narrative Guidelines for Age-Inclusive Communication. It covers language, messaging, and visuals to use—and what to avoid. This is great for organizations and individuals who write and speak about aging-related issues and ageism as part of your work. AND it’s also great for all of us to read, absorb, and begin putting into use– whether that’s in your teaching job, at your dinner table, or in common conversation. You can find the guidelines here, and please share!